Our story with Fierce Style Fashion Week began in 2025, when we met Cheryl at our launch event at BogoSplit. What started as a simple introduction grew into a relationship of mutual support, with HAUTE later sponsoring last year's Fiece Style Fashion Week.

In early spring 2026, Cheryl approached us with an idea: creating a signature fragrance for this year's Fierce Style Fashion Week.

We began by exploring her vision, the mood she wanted to capture, and the fragrance notes she loved. From there, we blended, tested, and added our own HAUTE interpretation.

When we finally met for the fragrance presentation, Cheryl explored several contenders, but one immediately captured her attention: Pear × Saffron. She fell in love, and FASHION by DNA was born.

Some of the best collaborations begin with a simple connection.